ATTACHMENT A

Definitions – Market Penetration Indicators
(Per the Workforce New York System Indicators Implementation Plan, prepared by the New York State Workforce Investment Board, System Integration Subcommittee, May 13, 2004)

The ability to measure the market penetration rate for both business customers and individual customers is a fundamental goal of the workforce investment system. Furthermore, development of market penetration indicators would require partners to begin sharing common customer information, which in turn would promote integration.

Implementation issues include:

• Giving meaning to the market penetration outcome (rate), given that it is likely to be considered “very small.”
• Understanding what influences the outcome, as well as identifying “acceptable levels” rate for local workforce areas.
• Obtaining unduplicated data (vs. duplicated data) – At the onset data collection should focus on getting unduplicated records, even if that means smaller numerators (i.e., outcomes).
• The initial implementation phase will be limited to customers for whom data can be reasonably obtained.

Business Market Penetration Indicator

Indicator = Business Customers
                  Total Number of Businesses

Business Customers – Total number of businesses in the local area (best unduplicated count) that have received a One-Stop service/activity in the last three years. Businesses listed in OSOS (or other common database tools).

Total Number of Businesses – Total number of businesses in the local area that have at least one employee. This includes businesses that do not pay into the UI system (e.g. Federal government and railroads). NYSDOL data (ES202); will be generated centrally quarterly and disseminated to LWIBs.

Individual Customer Market Penetration Indicator

Indicator = Individual Customers
                  Local Civilian Labor Force

Individual customers – Those who have received an employment-related service by a mandated partner. Those with swipe cards plus those receiving program services at locations other than an official one stop center.

Local Civilian Labor Force – Those in local labor force reported by NYSDOL (BLS/LMI data).